Esme Dancewear uses cookies and other technologies so that we can improve your experience on our site. To find out more see our Privacy Policy

Privacy Policy

What is this Privacy Policy for?

At Esme are committed to protecting your privacy and we keep to the data-protection laws that apply in the United Kingdom. This privacy policy, together with our cookies policy, explains how we use any information we collect about you and forms part of our terms of business.

This privacy policy applies to personal information about:

  • visitors to our website
  • customers who purchase goods or services or create an account with us

Website visitors:

The personal information we collect about you, and how we use it 

You can visit and browse our website without providing your name or contact details.

Like many websites, our server logs details of your operating system, browser software, IP (Internet Protocol) address and URL (Uniform Resource Locator) requested, including the date and time of your visit.

We use cookies to analyse how visitors use our site, and to provide some of the functions of the website – see our cookies policy below for more information.

You may choose to provide your contact details (for example. your name, address, business, job title, email address, phone number and location) if you:

  • sign up to a mailing list
  • submit a query or ask for a quote or other information
  • ask us to contact you
  • create an account or log in to a secure area
  • enter a competition or promotional feature

Customers:

The personal information we collect about you and how we use it 

If you buy products or services from us, we may use your personal information to:

  • respond to your enquiries;
  • contact you to ask for your views on our products and services;
  • provide tailored communications;
  • keep you informed about the products and services we offer;
  • process your order and to follow up on orders that are not completed;
  • arrange visits to your home (for example, to carry out a survey or install a product or equipment);
  • manage your account, including carrying out identity checks where relevant;
  • manage your credit account (if this applies) including carrying out credit checks;
  • use your trade category and purchase history to manage our prices and offers;
  • carry out market research and analyse statistics;
  • track activity on our site and to provide a more personalised online experience;
  • link with social media sites and services, for example, for advertising purposes;
  • tell you about important changes or developments to our site or services;
  • manage deliveries, returns and refunds;
  • manage any issues relating to a fault or damage caused by a product;
  • deal with enquiries and complaints;
  • manage claims and for insurance purposes;
  • help with general record keeping; and
  • publish trends (for example, to show that an increasing number of people are looking at our website from a mobile device, or that people may tend to visit the website early in the day, before returning later to complete their order) and to improve the usefulness and content of our website. Where possible we will remove any details that could identify you before we use information for this purpose.

Marketing communications and keeping you informed

If you have ever bought, or enquired about, our products or services and if you agree, we may use the information we collect to let you know about other products and services you may be interested in. We may also use this information to keep you up to date about promotional offers and what is coming soon.

If you leave items in your shopping basket on our website without completing a purchase, we may send you an email to follow up and ask if you need any help with your order.

We review the products and services you buy and we also analyse your use of our website and the searches you make on this and other websites. We use this information to tailor the marketing you receive from us so it is as relevant as possible. This may include placing adverts on social-media and other third-party websites.

You can opt out of receiving marketing communications from us at any time. You can unsubscribe from emails by simply clicking on the 'unsubscribe' link which we add to the end of every email we send. You can opt out of receiving marketing which is tailored to suit your customer profile. You can also opt out of email, text, postal or telephone marketing via the ‘My account’ section of your online account or by emailing us at  sales@esmedancewear.com, calling us on 01874 711503 or visiting our workshop. See Your Rights for more details.


Call recording

We may record or monitor some phone calls, for example calls to our customer services teams:

  • for training and quality control purposes;
  • so we have evidence of conversations; or
  • to help prevent or to detect crime (for example, fraudulent claims).


Legal reasons for processing your information

Some of the information we collect is provided by you voluntarily (and therefore with your permission), for example when you sign up to join a mailing list or make a query.

If you buy items from us, or if you supply products or services to us, most of the information we collect is necessary so that we can fulfil the contract between us.

The rest of the information we collect is for our legitimate business purposes, which include to:

  • keep in touch with current, past and potential customers;
  • provide online account management and related services;
  • gain an understanding of how our customers interact with us so we can provide the most relevant products and services;
  • monitor the use of our website and improve its facilities;
  • identify suspected criminal activity and take appropriate action;
  • manage our supply chain and our relationship with our suppliers; and
  • protect and defend our rights

When we collect personal information from you, we will tell you whether you have to provide the information (mandatory information), or whether you can choose not to provide it (voluntary information). On the website we use asterisks to mark mandatory information.

How long will we keep your information for

We will keep your personal information for as long as we need to for the legitimate business purposes described above.

If you are a visitor to the website, we will keep your information for a limited period to respond to your query, provide you with the information you need or send you updates on our products and services, for as long as you indicate that you are happy for us to do so.

For all purchases we normally keep records of the transaction for six years. This is for accounting and tax purposes and to manage any issues relating to a fault or damage caused by a product.

We make keep your information for longer than this if there are valid legal reason for us to do so, for example if we must do so by law or under a court order, or if we need the information to defend or pursue legal claims.

Working with service providers

Like most organisations, we ask service providers to run our website and IT systems, to help us manage accounts, to carry out credit checks and to help prevent fraud, and to handle postal and email marketing campaigns. We also work with a large number of suppliers who provide products and delivery services to us.

We will only give these companies with the information they need to deliver the service we have asked them to provide and they must not use that information for any other purpose. Whenever we share personal information about our customers or visitors to our website with our service providers, we will put in place contracts which mean the service provider must protect the information and keep it secure. See also Transferring information to other countries below.


Transferring information outside the EEA

Most of the companies who provide services to us are based inside the EEA (European Economic Area). But there are some that are located outside the EEA and as a result, your personal information may be transferred outside the EEA. We will make sure that those service providers keep to any legal requirements that apply to the transferring of personal information outside the EEA, including, where appropriate, asking the service provider to sign the approved European Commission standard contractual clauses for transferring personal information to other countries.


How we protect your information

We must protect the information you provide to us. We use appropriate measures to protect the information that you give to us through our website and the information we collect and store about our customers.

All of the forms which gather or display personal information on our site are protected by a mechanism called SSL (Secure Socket Layer). This is a standard technology which provides a secure connection between internet browsers and websites, allowing you to transmit private data online. Firewalls are used to block unauthorised access to our servers, which are themselves based in a secure location. Within our organisation, we restrict access to personal information. Only employees who need the information to do their jobs have access to it.

Unfortunately, the transmission of information via the internet is not completely secure and we cannot guarantee the security of information you submit via our website. However, once we have received your information, we will take appropriate technical and organisational measures to protect your personal information against loss, theft and unauthorised use, access or modification.

If you have created an account or registered to use any online services, your account details may be password protected. It is your responsibility to keep your password confidential and to sign out once you have finished browsing.


Changes to our privacy policy

We regularly review our privacy policy and if we make any changes to it we will post those changes on this page so that you are always aware of what information we collect and how we use it. This policy was last updated in May 2018. If you have any questions or comments about our privacy policy, please contact us using the details at the bottom of this page.


Links to other websites

On our website links may be provided on our website to other websites that we do not manage. If you use these links, you will leave our website. We are not responsible for the contents of any third party website, and those websites will have their own privacy policies which you should read carefully.


Use of Cookies

This website uses cookies to better the users experience while visiting the website. Where applicable this website uses a cookie control system allowing the user on their first visit to the website to allow or disallow the use of cookies on their computer / device. This complies with recent legislation requirements for websites to obtain explicit consent from users before leaving behind or reading files such as cookies on a user's computer / device.

Cookies are small files saved to the user's computers hard drive that track, save and store information about the user's interactions and usage of the website. This allows the website, through its server to provide the users with a tailored experience within this website.

Users are advised that if they wish to deny the use and saving of cookies from this website on to their computers hard drive they should take necessary steps within their web browsers security settings to block all cookies from this website and its external serving vendors.

This website uses tracking software to monitor its visitors to better understand how they use it. This software is provided by Google Analytics which uses cookies to track visitor usage. The software will save a cookie to your computers hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information. You can read Google's privacy policy here for further information [ http://www.google.com/privacy.html ].

Other cookies may be stored to your computers hard drive by external vendors when this website uses referral programs, sponsored links or adverts. Such cookies are used for conversion and referral tracking and typically expire after 30 days, though some may take longer. No personal information is stored, saved or collected.

Adverts and Sponsored Links

This website may contain sponsored links and adverts. These will typically be served through our advertising partners, to whom may have detailed privacy policies relating directly to the adverts they serve.

Clicking on any such adverts will send you to the advertisers website through a referral program which may use cookies and will track the number of referrals sent from this website. This may include the use of cookies which may in turn be saved on your computers hard drive. Users should therefore note they click on sponsored external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.


Social Media Platforms

Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.

Users are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to their own privacy and personal details. This website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.

This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.


Shortened Links in Social Media

This website and its owners through their social media platform accounts may share web links to relevant web pages. By default some social media platforms shorten lengthy urls [web addresses] (this is an example: http://bit.ly/zyVUBo). 

Users are advised to take caution and good judgement before clicking any shortened urls published on social media platforms by this website and its owners. Despite the best efforts to ensure only genuine urls are published many social media platforms are prone to spam and hacking and therefore this website and its owners cannot be held liable for any damages or implications caused by visiting any shortened links.

Your rights


Marketing
 

If you have an online account you can access, update and correct your personal information – including your marketing choices – using the communication preferences.

You can opt out of receiving marketing which is tailored to suit your customer profile (‘profiling’) by contacting us at sales@esmedancewear.com. You will still receive general marketing, unless you opt out of receiving all marketing.


Access and correction 

You can ask us for details of the personal information that we hold about you. If you would like a copy of the information, please email us at sales@esmedancewear.com or write to us at the address below.

We want to make sure that your personal information is accurate and up to date. If you think any information we hold about you is incorrect or incomplete, please email us at sales@esmedancewear.com or write to us at the address below so we can update our records.

We may need to ask for proof of your identity before we can deal with your request.


Other rights 

You may also have the following rights in relating to your personal information.

  • In certain circumstances, the right to restrict or object to the processing of your personal information (including profiling), or ask us to delete your personal information.
  • If you have provided personal information voluntarily, or otherwise given us permission to use it, the right to withdraw that permission
  • In certain circumstances, the right to receive a copy of the personal information which you have provided to us, in a structured, commonly used format which can be read by a computer, or to ask us to transfer that information to someone else (This is known as 'data portability')
  • The right to complain to a data protection authority (see below)


If you have a question about this privacy policy or you want to exercise your rights, please contact us at:

Esme Dancewear 
Unit 6 Talgarth Workshops
Bronllys Road
Talgarth
Brecon
Powys
Ld3 0AA


Call us on: 01874 711503

Email us at: sales@esmedancewear.com


If you are not satisfied with how we use your personal information or our response to any request you make in relation to your personal information, you have the right to complain to the Information Commissioner:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Phone: 01625 545745 (national rate)

Email: casework@ico.org.uk




Resources & Further Information

v.2.0 May 2018 Edited by: Esme Dancewear, Unit 6, Talgarth Workshops, Bronllys Road, Talgarth, Brecon, Powys, Ld3 0AA


 


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